Top 10 Community-Based Organization Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended July 10, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleFace-to-Face Still Tops for Purchase Decisions
Neutral, informal communication on behalf of a preferred brand or vendor can have significant and far-reaching impact on purchase decisions, and in-person word-of-mouth still carries more weight –...
View ArticleMarketing Execs’ Most Embarrassing Email Mistakes
Nearly eight in 10 (78%) US advertising and marketing executives confess to having made at least one mistake when sending out email at work, including emailing a message to someone it wasn’t intended...
View ArticleForrester: Interactive Marketing to Hit $55B by 2014
The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow – at a compound annual growth rate of 17% – from 12% of...
View ArticleTop 10 Games Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Portal Frontpages – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTV Station Revenues to Fall 17% in 2009
Continued drops in television revenues this year have prompted BIA Advisory Services to revise its earlier projected estimates for 2009 to $16.6 billion, a 17.3% percent decline from 2008 and a return...
View ArticleOnline Games Grow 22%; Gain Steam with Cost-Cutters
The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as increasingly budget-conscious consumers opt for cheaper entertainment alternatives,...
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